Drivers in Adoption of Urea Deep Placement Technology in Paddy Cultivation: An Empirical Study in Kalahandi District of Odisha, India

Effectively managing the nutrient has been an important challenge among farmers and a concern to environmentalist. Not innovation, but rather diffusion of technology is crucial challenge. Urea deep placement (UDP) in paddy cultivation innovation by international fertilizer development corporations reduce nitrogen loss increase use efficiency urea. The study adopted treatment effect model at two-stage answer following two research questions: (a) what are drivers adoption UDP cultivation; (b) on output paddy? drivers, this regard, include land ownership, gender, extension services, off-farm income, membership farmer groups & training attended, assured risk coverage, irrigation. Moreover, farm size urea significantly influenced paddy. Added economic benefit adoption, it also creates employment opportunities preparing briquettes transplanting them. briquette reduces chemical leakage pollutes water. Along with technology, induced adopting mechanization proper water distribution channelization field. How Cite: Nishith Ranjan Parida, Damodar Jena, Rabi Narayan Subudhi, Sasmita Samanta, Saswat Kumar Pani, Nibal Dibiat, 2023. "Drivers Adoption Deep Placement Technology Paddy Cultivation: An Empirical Study Kalahandi District Odisha, India." Journal Agriculture Crops, vol. 9, pp. 164-171.